TRIBE: Designing Life Outdoors

Turning farmhouse living into structured, thoughtfully designed areas that last for generations!

Cities around the world are growing taller and denser, yet the demand for open, personal space continues to rise. In real estate, it becomes clear that people are drawn to properties that offer more than just walls and floors; they seek places where life can expand, families can thrive, and time can slow down. Vidit Vineet Singh noticed this early, observing how urban growth forms lifestyles while creating a quiet longing for freedom.

Vidit began his professional journey with Info Edge India and later in real estate with DAMAC and finally with M3M India, working on large-scale mixed-use projects in Gurgaon. He learned how careful design, strategic planning, and infrastructure influence both buildings and the people who live in them. His experience across various property types strengthened his expertise in sales, execution, and strategy, while revealing what truly matters to homeowners: space that supports life, not just luxury.

This insight inspired him to launch XCIS, a platform dedicated to farmhouse development and project consulting. Later, along with partners Ishmeet Singh Raina having worked with Zomato and Piramal in project financing and Business expansion and Charu Verma, wealth management with Deutsche, HDFC and Kotak Bank, founded TRIBE, building India’s first integrated farmhouse ecosystem that combines compliance, development, and advisory under one roof. Their work transforms farmhouses from risky indulgences into structured, legacy-ready assets.

The vision goes beyond real estate. It is about creating environments where children can play freely, parents can enjoy peaceful retirement, and individuals can slow down while staying fully present in life. Every project reflects his belief that thoughtful design and planning can bring balance, freedom, and a sense of living fully.

Through his work, Vidit persists to reform the way people think about space, proving that real estate can deliver more than homes; it can give life room to grow, breathe, and flourish.

Growth Without Compromise

The core belief is that a retreat must work on three levels at once: soul, systems, and spreadsheet. If a farmhouse looks beautiful but is built on unclear titles or weak approvals, it becomes a liability. If it is legally perfect but lifeless in design, it will never be used. And if it is enjoyed but not maintained as an asset, it quietly erodes value.

At TRIBE, this philosophy is described as “Growth without Compromise,” which is also the central value at TRIBE. Every decision must respect law, lifestyle, and long-term capital. When designing retreats, Vidit and his team do not ask only, “Will the family enjoy this?” They also ask, “Will the regulator accept this?” and “Will the next generation be proud to inherit this?”

Purpose as the Guiding Filter in Leadership

Purpose serves as the defining filter in leadership. For Vidit, Charu, and Ishmeet, their purpose centers on reconnecting people with nature in a responsible manner. This guiding principle determines which lands undergo evaluation, which partners receive collaboration, and which opportunities are declined.

In practical terms, this purpose shapes the way clients are supported throughout their journey. At TRIBE, farmhouse ownership is considered a complete experience: from selection and due diligence to design, development, and long-term management. The focus remains on honesty rather than appearance. Parcels with conversion risks or local disputes are disclosed openly, even if it requires delaying a transaction.

Purpose also ensures team alignment. When the entire team understands that their mission is to foster clarity and continuity instead of pursuing quick gains, the quality of advice rises naturally.

Strategic Shift That Redefined Project Engagement

One experience that stayed with Vidit involved a shift in how a large project was positioned. Initially, the approach was very product-centric: configurations, price points, and payment plans. It worked, but it did not differentiate the project in a crowded market. At a certain point, the decision was made to flip the script and invite prospects to “live a day” in their potential neighborhood instead of selling them square footage.

The experience was redesigned with curated site visits, community previews, and storytelling around everyday life in that ecosystem. The impact was immediate. Conversations moved away from “How much per square foot?” to “Can I imagine my life here?” It became a powerful lesson: people buy believable futures rather than real estate alone.

This insight is directly embedded in how TRIBE Communities are built today, where the lifestyle narrative is as important as the master plan.

Critical Lessons in Maximizing Real Estate Asset Value

3 lessons stand out for Vidit, Charu and Ishmeet.

• First, clarity of positioning. A project cannot be everything to everyone. By defining TRIBE as “farmhouse-only,” the team makes a deliberate choice to focus, specialize, and be held accountable for one category.
• Second, respect for numbers. Cash flows, IRR, and downside scenarios are not Excel exercises; they serve as risk-management tools. Over-optimism in projections eventually shows up as stress for both the developer and the buyer.
• Third, stewardship after the sale. This is where real asset value compounds. At TRIBE, the team thinks deeply about maintenance, monetisation options, and long-term usability of farmhouses, not just the initial sale.

When clear positioning, honest financials, and post-handover stewardship combine, the team moves beyond building assets to compounding trust.

Balancing Creativity and Strategy in Design

Ishmeet looks at every decision through 3 lenses: guest, owner, and operator. From a guest’s lens, creativity matters: shaded sit-outs, walking trails, pool decks, and social pockets make a retreat come alive. From an owner’s lens, strategy matters: privacy, maintenance, access control, and appreciation potential.

Their design process starts with storyboards and ends with spreadsheets. In projects such as Whispering Woods and Ananta, features like tree-lined paths, water elements, and community spaces were not only aesthetic choices but drivers of engagement, events, and rental potential.

In simple terms, if a design element cannot be linked to either a richer experience or better numbers, it usually does not survive internal reviews.

Walking Every Step with Clients

For Charu, “every step” is a process rather than a slogan. Her engagement typically runs through 5 phases: Discovery, Due Diligence, Design, Delivery, and Stewardship.

In Discovery, she focuses on understanding the client’s real intention: pure retreat, hybrid retreat plus income, or primarily yield-driven.
In Due Diligence, her attention is on title clarity, zoning, conversion, and local realities.

During Design and Delivery, she remains involved in drawings, specifications, and on-ground execution to ensure that what was promised is actually built.

The final, often neglected phase is Stewardship: property management, upkeep standards, and, where relevant, revenue strategies. At TRIBE, this continuity is non-negotiable. Her goal is that a client never feels abandoned after the cheque is written or the keys are handed over.

Staying Ahead of Market Trends and Client Expectations

Vidit relies on a mix of structured research and unstructured observation. On the structured side, he tracks key infrastructure corridors such as the Delhi–Mumbai Expressway and other emerging belts where second-home demand is evolving rapidly. He studies regulatory shifts, land-use policies, and financing patterns.

On the unstructured side, he spends time in the field: walking potential sites, speaking with landowners, listening to brokers, and quietly observing what families actually do when they come for recce visits.

Client expectations are also changing. For many, a farmhouse represents a blend of wellness, remote-work optionality, and long-term capital. Reading those shifts early helps Vidit design products and models that remain current by the time they are launched.

Client Feedback Driving Innovation

A client once told him very honestly, “I love the idea of a farmhouse, but I am scared it will become a burden.” That sentence hit hard. It made him realise that most of the industry stops at “buying.” Very few discuss “owning” and “operating” as seriously. He went back to the drawing board and reframed his approach into what is now treated as a core framework: helping clients Monetise, Market, Monitor, and Maintain their assets over time.

This thinking shows up in his consulting, marketing language, and product design. Today, when he speaks about a farmhouse, he does not just say, “Here is the view.” He also says, “Here is how it will be cared for when you are not here, and here is how it can support your financial goals.”

Building Trust and Long-Term Loyalty in Real Estate

Trust, in Charu’s experience, is built most clearly by what one refuses. She and her team have walked away from parcels that looked commercially attractive but carried unresolved risks in title, zoning, or local disputes. Saying “no” in those moments sends a stronger message than any brochure ever could.

They also over-invest in transparency. At TRIBE, for example, compliance and documentation are positioned as front-stage elements, not fine print. Clients see approvals, understand risk, and know exactly what they are entering into.

Loyalty is the outcome of repeated reliability. When clients see that the team responds the same way in good markets and in uncertain ones, they stop thinking of them as a vendor and start seeing them as a long-term partner. That shift is the real asset.

Inspiration Behind Elevating Retreat Experiences

Ishmeet shares that the team is very aware that they are not just building structures; they are building backdrops to people’s memories. Birthdays, anniversaries, quiet weekends, festivals with extended family – these moments will happen in spaces they design. That sense of responsibility is humbling and serves as a strong source of inspiration.

At TRIBE, every project is treated as a learning lab. The team pays attention to how people actually use courtyards, decks, pools, and indoor spaces. If a particular corner becomes the most loved area of a home, they ask, “Why?” and carry that insight forward.
The team is also inspired by the idea that they are shaping a new category in India: farmhouse living that is equally about law, lifestyle, and legacy, not just weekend indulgence.

Measuring Success in Network Expansion and Client Relationships

Professionally, Vidit tracks very clear metrics: referral business, repeat investors, project occupancy, and satisfaction across touchpoints. These numbers indicate whether the promise of clarity and continuity is translating into real advocacy. He also considers brand perception important. For him, it is a win when someone describes the organization as “the people who bring structure and trust to farmhouses” without any prompting.

Personally, Vidit measures success through alignment. If the projects delivered continue to look like good decisions five or ten years later, for both the client and the ecosystem, he sees that as the right path. Maintaining the guiding principle of Growth without Compromise across cycles and pressures ensures that numbers will follow that clarity.

Words of Wisdom

Vidit’s advice is simple: let purpose decide the direction and let process decide the pace. He suggests starting by being brutally honest about one’s “why.” If the only goal is short-term gain, real estate will expose that very quickly. If the goal is to build something enduring, it is important to define the non-negotiables early: compliance, transparency, and the kinds of projects to avoid.

He emphasizes the need to obsess over the “how.” Learning regulation, approvals, financing structures, and risk in detail is crucial. Purpose without competence can be dangerous in a sector as complex as this.

Vidit notes that reputation should be built as carefully as a balance sheet. In this industry, reputation compounds faster than capital.
Finally, he highlights the importance of playing the long game. There will always be faster ways to book revenue, but building patiently, ethically, and with genuine care for clients’ futures leads to recognition and reward from the market over time.